Here is yet another diversification...
SalesForce.com announces the arrival of a mobile application called 'Chatter' for iPhone, iPad, BlackBerry and Android Mobile phones. What does the application do?. It is a Enterprise Social Networking application (like yammer) and it also delivers notifications from Enterprise applications within the organization.
Now, wait a minute, SalesForce.com is a CRM company. Why is it talking about Enterprise Social Networking and Enterprise Application Notification and that too on mobile devices?
My observations:
1. SalesForce.com is diversifying into solutions that can compliment its traditional CRM solution
2. SalesForce.com is positioning itself as 'Platform-as-a-Service' vendor than a 'CRM Software-as-a-Service' vendor.
3. SalesForce.com gets into a promising, but still emerging area - Enterprise Social Networking. Like BlackBerry marketed its Enterprise products to IT administrators, SalesForce.com can convince the Enterprise IT that Enterprise social networking can be provisioned within its SaaS security framework.
4. Now, my next curious hypothesis is - Can this chatter mobile incorporate corporate emails as well?. If SalesForce.com or its partners can provide 'Email Server as a Service' on the Cloud and the 'Chatter' mobile application can integrate with it in a secure manner, Why would anyone need a separate corporate email client?
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