Google's Business Strategy!

Have you ever wondered what is the business strategy of Google?

Though its core businesses are Search & Advertisements, Why is it getting into anything and everything in digital media? You can notice Google's presence even in unconventional areas such as Healthcare and Energy where IT hardly had a role to play in the past.

I have certainly wondered in the past...What kind of a diversification strategy is this?. Is this a concentric diversification that is aligned to its core competencies?

First of all, Can you define Google's Core competencies?

I have seen business articles that appreciated Google that it beats traditional core competency theory and breaking new grounds in business strategy.

But it looks like the strategy is not a mystery anymore, when I read this recent perspective on CIO.com titled Is Google Killing Economy?. The first interesting perspective is that its written by a Lawyer and second it throws some significant light on Google's world-size ambitions.

The hint I could get from this perspective is that Google would get into anything and everything that has the scale of Internet.And you know the scale of the Internet. Its worldwide!.

The lawyer has raised some serious concerns on Google's motives and claims Google is trying to monopolize the Internet, like someone else tried to monopolize the Desktop industry.