Tuesday, June 10, 2008

Enterprise Mobile Wars - iPhone 2.0, BlackBerry and Google Android

I thought blogging about Google Android platform few days ago. But, then I was waiting for iPhone 3G launch to happen...
First and foremost, have you had a chance to view the Google Android application gallery?...If not, I would strongly recommend to checkout...It has an interesting range of applications - personal productivity, social networking, context-aware apps, m-commerce to carbon credit measurements. I also happen to view the Google Android Demo that looked like iPhone's cousin in touch-screen interface.
As some of the bloggers are writing, there must be something cooking behind Google Android and Google is not disclosing the actual plans and potential of the platform. It always says...It is the developers who would come out with a killer application for the platform and not Google. Hard to believe!. Couple of other reasons;
1. In the application gallery that consists of 50 applications, I agree that many of them are innovative and interesting. But, none of them would qualify for a 'killer' application that would give a competetive edge to the platform itself.
2. There are speculations that Google is planning a GPhone in collaboration with Dell, Google is interested in only grabbing a ad space in mobile...But, the actual intent is not known yet.
3. From all of the above, I see Google Android to be only next to BlackBerry and iPhone. While BlackBerry clearly scores in enterprise market and gets into significant partnership with Enterprise technology vendors such as SAP, iPhone is clearly targeted at consumer space (to start with) and leads brilliantly in multimedia space. If the market is segmented that way, Google Android can be positioned for low-cost phones with innovative apps for the common man.

Now, after yesterday's announcement of iPhone 2.0, Apple is readying iPhone slowly into enterprise email market in collaboration with Cisco. And tons of consumer apps with blistering speed!. If Apple continues to invest in enterprise readiness, it could give BlackBerry a run for its money in near future.

Whether its Apple or RIM or Google, I strongly believe its going to make good for mobile customers as it increases competition and it will continue to bring new releases to the market with innovative features!

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