If you have read CK. Prahalad's book on 'Bottom of Pyramid', you can guess what am I talking about...
Today, I read another article in Times of India that states that most of the BoP initiatives that are started by corporates are aimed at exploiting the poor than benefiting them. So, the need for BoP 2.0 arrives. In BoP 2.0, it is not just required to understand the underserved, but to truly partner with them to provide solutions that would serve them.
As we all know, the traditional markets are over-served and they carry the "legacy" baggage. So, it is diffult to introduce any new technology or product into their markets, as it would call for a 'change'. I know, how difficult it would be to introduce a 'technology change' in the enterprises.
But, the BoP market is just opposite to the capitalist market. They dont carry any legacy technology platforms that need to be dealt with. Groundbreaking/Breakthrough innovations can happen without much interruptions in that BoP markets only. So, Keep watching for the arrival of next generation of technology from the BoP markets.