Of late, I have become more curious and interested in learning the developments happening in DW/BI analytics area.
When the products are really becoming commodities, services are outsourced, what would be the true differentiation for a company?
A tough question, right?...
As I learn, the only remaining space for making competitive differentiation is the innovation in business processes that sorrounding the products and services. So, How do we innovate?. We innovate on what we understand very well. We innovate on the landscape that is closer to us and when we are able to spot the opportunities in the existing business processes.
So, thats where the analytics comes on, the company that collects information on every business function, gathers insights and identifies potential opportunities for optimization/differentiation, is going to be the winner in long term.
I see this is one of the few areas where Business-IT alignment is the Key and the involvement of Business is critical to the success of BI programs