Except LinkedIn, I am not an avid user of other social media tools such as Facebook, Twitter. But, it looks like I may have to adopt sooner.
Here is the case - Recently I was planning to go for the new movie release - Disney Pixar's UP in Bangalore [Planning to write about Pixar's Technology Excellence soon]. The movie is Disney's one of the first 3D ventures. And I was trying to check if 3D feature is enabled in Bangalore theatres. To my surprise, I found the same query raised by a viewer in Facebook and one of the Bangalore multiplex theatre chains has promptly responded to the query. Wow!, this was something we have never seen before. Of late, Companies are recognizing the importance of Social Media tools. They not only create an identity for themselves in those tools, but they are also becoming active in interacting with their audience and contributing to the overall experience. That is commendable!.
Second case - I am frequent reader of a personal investment magazine Outlook Money. In their recent issue, I found that the magazine has established an identity in facebook & Twitter to facilitate expert investment advises, theme based discussion forums, Twitter based current advises. I am sure any customer who is financially savvy and active in personal investment planning/execution would greatly benefit from these initatives. And it could also potentially add tremendous amount of new readership to the magazine. I am planning to signup soon!
The takeway is that Social Media is becoming a serious Business!.