Friday, January 30, 2009

Future is all about Fusion!

If you think we are not going to see anything innovative in 2009, you will be surprised!

Ford and Microsoft partners to deliver the most compelling In-car infotainment service. In the recent Consumer Electronics Event (CES 2009), Ford has demonstrated its future vision of its In-Car Infotainment Service - ‘SYNC’. Don’t miss to watch the video!

The Sync service has been in the market for quite sometime now and Ford plans to continuously improve the service in the new models coming in 2009 and 2010. The service was initially positioned as a competitor to GM’s OnStar. However, Sync Service has an edge over OnStar in terms of Technology partnership (Microsoft) and Voice-Reconition technology.

Ford-Microsoft partnership attempts to take the Human-Machine Interaction to the next level. One of the most interesting and geeky features which I liked in the vision is the feature of a ‘personal assistant’ avatar called ‘Eva’, who appears in the ‘cockpit’ of the car and converses with the Driver. Eva ‘understands’ your preferences and manages your address book/calendar and helps you to find news clips or restaurant bookings.

Apart from common mobile/media player functions, the service also provides Driver services like Vehicle health report/Diagnostics, Traffic/Directions and 911 Assistance.

Ford also partnering with Best Buy and its service arm Geek Squad to market and service the Sync compatible mobile phones / accessories.

Interestingly, the Sync service perfectly syncs with Microsoft Software+Services vision where an individual can seamlessly move between car, office and Home staying connected without interruptions.

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