Of course, you can guess - Imagination + Engineering. Walt Disney is the pioneer in creating a Organization known as 'Imagineering' that does the master planning, creative development, design, engineering, production, project management, and research and development arm of The Walt Disney Company and its affiliates. Representing more than 150 disciplines, its talented corps of Imagineers is responsible for the creation of Disney resorts, theme parks and attractions, hotels, water parks, real estate developments, regional entertainment venues, cruise ships and new media technology projects.
In simple terms, Imagineering is defined as 'the fine art of deciding where we go from here'. What a simple and elegant definition!.
In this discipline, imagination/innovation is not seen as extra frills. It is blended with the actual engineering work!.
Now, you may be wondering why am I talking about it in Enterprise Technology blog!.
Here is where I come from ... SAP has setup a similar 'Imagineering' organization whose main purpose is to help SAP and its customer navigate the future. You can visualize this department as a Startup within a Large company like SAP. The imagineering dept works on cutting-edge new/futuristic technologies & business models (yes not just technologies, but business models as well) and comes out with Proof-of-Concepts and Pilots within SAP. The dept currently works predominantly on web 2.0 technologies and pilots them in SAP employee community.
Here is a podcast from the Head of Imagineering at SAP. Don't miss it, if you are curious to know where the Enterprise Software is headed in the future.