Friday, August 29, 2008

Phone Banking in 150 languages!

Can you believe it!. Its yet another innovation by Royal Bank of Canada. In order to respect the diversity in Canada and to assit and attract new immigrant customers in Canada, RBC has recently rolled-out a customer service help line that works 24/7 and assits clients in more than 150 languages. I love Toronto!. I had been to the city twice and worked with major banks in the city. I can understand and appreciate how valuable the service would be!. The RBC bank has roped-in 2600 interpreters for this service.
More than this, I found another idea interesting...where in the Bank's website, the new immigrants can locate a RBC branch where their preferred language is spoken by more than three people. Guess what, its a Google Maps mashup!. If an immigrant is going to stay in canada for few months, I am sure this service would be invaluable. Apart from this, the website also provides various such as locating a house where a preferred cultural composition is high (sounds like BI heatmaps to me! :-))
Now, thats what I call Business Innovation that is truly sensitive to the local context!.
On a side note, RBC is also working on a Pilot with Visa to launch Contactless payments in Mobile devices. Just swipe your phone with the cash register at the merchant store and payment is done. Absolutely no contacts and no bills either!.

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