WoW!. It was quite a revelation when I read the column by Arun Maira, Senior Advisor, Boston Consulting Group in Outlook Business titled 'Look beyond Products and Profits'.
In this column, Arun proposes five new dimensions to the next generation of business models. The article is completely technology-agnostic and talks purely about inclusive growth. When I was reading one of the dimension for the new framework of business, he says - "The second is the distinction between having access to a product or service and owning it. The more business models are geared towards providing access rather than insisting that people own the stuff, the less stuff will be put through our production and supply processes, and the less will be the pressure on the earth’s resources".
After reading this, I said to myself 'Wow!', How clearly this dimension correlates with SaaS business model? It makes the end consumers to access the resources without owning it, and that saves not just money, but lot of resources, including earth's resources'.
Now, I would say 'SaaS is a corporate social responsibility'. Like various other social-sensitive initiatives like recycling paper, green IT - SaaS also makes a company unique by consuming less resources.