This morning my colleague shared an interesting link from Forrester that highlights some interesting insights on Social Media trends. Forrester has actually categorized the type of users who participate in social media and tracks the quantitative growth in each category. According to the report, the startling fact is that many groups in US has reached plateau, especially the Creator Group. The Creator Group is at the top of ladder who actively contributes content to the network in terms of blog posts, videos, articles, etc. At the end of the latter is the passive Group who are Inactive/Spectators.
While the number of people who join the network is increasing year-on-year, they don’t really move up in the ladder. And the number of users who are already in the top is not rising. And this observation is only applicable to US, while the Asia-Pacific continues to report growth in most of the groups.
Forrester concludes that the initial wave of social media has actually halted in US and there needs to be conscious effort in place to bring more people past early adapters.
Am glad that Forrester has reported something counter-intuitive / counter to the market hype. The hype is so much that every product vendor talks, eats and breathes social media in every other forum. I have always felt that industry has been giving undue attention to the Social media paradigm.
My perception is that online social media becomes much more powerful its complimented with offline action. In a nutshell, web 2.0 plays a vital role in maximizing choices for the participant. The increased choices influence the open markets. Maybe, the current market place is saturated or commoditized that everybody talks and sells the same thing and no new products/services to be exchanged. Once we get past Cloud and SaaS cycles, we may see new wave of creative activity.
In Enterprise 2.0, the scenario is little different. The network exists, collaboration happens – but it happens at much more tactical sense and the social network influences choices in micro issues. The reason being that macro choices are governed by the organization structure and decision framework. Here again, the online exchange needs to be complimented with offline action within the enterprise.
I don’t think the social media trend is going to saturate anytime soon. At the sametime, if we want to see some dramatic results, there needs to be lot of reinforcement on the past success and creative new content!
Tuesday, April 19, 2011
Open Compute & Emerging Roles for Enterprise IT
Thanks my colleague, I happened to learn about Facebook’s recent open computing initiative. It definitely caught lot of industry attention in the last couple of weeks. I don’t know what motivates Facebook to contribute to the Open World. Neverthess, it’s commendable! Rather than looking at this announcement as a specific event, I wanted to explore and see if there are any broader implications.
Like how we saw the application development platforms market got disrupted by the open source application frameworks and servers, Is Open Computing going to disrupt the infrastructure space? For the first time, am seeing someone contributing the actual architecture and design models to the open world. If you browse thru Open Computing website, you can actually download the CAD models for the data center. This is something totally new and never happened in the past! It is going to disrupt the infrastructure consulting and solution space in near future.
With this trend, I beginning to think that more and more ‘Know-How’ being open sourced and commoditized. By Know-How, I mean the actual architecture, design, application frameworks, applications, software/hardware platforms. If we segment the traditional IT into Plan, Build and Run – Run/Operations is typically outsourced, Build/Development is Hybrid with lots of contributions from Open source, Plan is typically In-House+Strategic Consulting/Architecting.
Initiatives such as Open Computing would contribute a lot to Plan function. Beyond that, if most of the functions of Enterprise IT are outsourced or Cloud enabled, what is left with the Organization? Just Plan and Govern? With some amount of Architecting? That may not be exciting! So, what else could fillip Enterprise IT? What would be future competency of IT that could enable and transform future businesses? I would vote for ‘Design’.
Yes, the ability to ‘design’ new innovative/business services to enterprise stakeholders would become one of the core competencies of Enterprise IT. I got more convinced when I read this news coverage from Technology Review magazine. It talks about a new business startup that provides simplified banking services to end customers via mobile as the only channel. The startup is only a tech-enabled white-label service company that acts like a ‘wrapper’ over a traditional bank that provides core banking services. Sounds interesting? I got excited when I read about this story, purely for the fact that this new company’s core competency is only to ‘design’ creative ways in which some of the traditional banking services can be packaged and sold to end customers. And more, Technology is one of its core competencies. I believe we would see more such innovative startups in near future. Am sure it is one of the new models where Enterprise IT could operate and add value to core business. Yeah, I said ‘one’ of the models. There is couple of other viable models as well – like being a technology broker, vendor manager, solution broker & Planner.
Like how we saw the application development platforms market got disrupted by the open source application frameworks and servers, Is Open Computing going to disrupt the infrastructure space? For the first time, am seeing someone contributing the actual architecture and design models to the open world. If you browse thru Open Computing website, you can actually download the CAD models for the data center. This is something totally new and never happened in the past! It is going to disrupt the infrastructure consulting and solution space in near future.
With this trend, I beginning to think that more and more ‘Know-How’ being open sourced and commoditized. By Know-How, I mean the actual architecture, design, application frameworks, applications, software/hardware platforms. If we segment the traditional IT into Plan, Build and Run – Run/Operations is typically outsourced, Build/Development is Hybrid with lots of contributions from Open source, Plan is typically In-House+Strategic Consulting/Architecting.
Initiatives such as Open Computing would contribute a lot to Plan function. Beyond that, if most of the functions of Enterprise IT are outsourced or Cloud enabled, what is left with the Organization? Just Plan and Govern? With some amount of Architecting? That may not be exciting! So, what else could fillip Enterprise IT? What would be future competency of IT that could enable and transform future businesses? I would vote for ‘Design’.
Yes, the ability to ‘design’ new innovative/business services to enterprise stakeholders would become one of the core competencies of Enterprise IT. I got more convinced when I read this news coverage from Technology Review magazine. It talks about a new business startup that provides simplified banking services to end customers via mobile as the only channel. The startup is only a tech-enabled white-label service company that acts like a ‘wrapper’ over a traditional bank that provides core banking services. Sounds interesting? I got excited when I read about this story, purely for the fact that this new company’s core competency is only to ‘design’ creative ways in which some of the traditional banking services can be packaged and sold to end customers. And more, Technology is one of its core competencies. I believe we would see more such innovative startups in near future. Am sure it is one of the new models where Enterprise IT could operate and add value to core business. Yeah, I said ‘one’ of the models. There is couple of other viable models as well – like being a technology broker, vendor manager, solution broker & Planner.
Tuesday, March 29, 2011
Amazon Cloud Player!
Amazon has introduced Cloud Player stating the complexities in personal media management. You have to download, synchronize, backup and all that with your traditional devices, PCs and the media provider. Amazon says, You don't have to do all that. Amazon itself provides a million songs to download - sorry - to listen. And you can personally add to your account and listen to those songs wherever you are and whichever device that you use. All the media files are managed from Amazon cloud. Doesn't it sound so simple?.
The emerging architecture trend is that you just need to have a net-enabled device that connects to cloud. That's it!. You would have universal access to products/services!. Amazon says that its not just media, you can pretty much manage any digital content like documents, photos, etc.
The biggest problem that I see is that, why would I need to manage my personal music on a Cloud and consume it from a Cloud. I need to unnecessarily payout the data charges to my Internet Service Provider [Unless amazon is providing Internet for free! :-) ]. Yes, I do manage my emails on cloud, because email is an inherently network-intensive application.And there were good amount of reasons for managing emails on the cloud during good old days where people didn't have access to PCs or SmartPhones.
We are dealing with a powerful dichotomy here...The Smartphone are getting better and better and more powerful competing with PCs. Cloud is becoming more mainstream and competes with mainframes in capacity. So, the kind of applications that we would want, should have an architecture that would leverage the best of both worlds. Not just one dimension!. I see amazon Cloud Player just leverages the Cloud and not the devices!. In the era of Smartphones, people would like to have immersive experiences that would take full advantage of the device's capacity, not a dumb client.
If we design our applications to be cloud intensive or rather chatty, customers are going to pay for it big time to Telcos!. I think the conversations with the cloud needs to be moderated by the application architecture!.
The emerging architecture trend is that you just need to have a net-enabled device that connects to cloud. That's it!. You would have universal access to products/services!. Amazon says that its not just media, you can pretty much manage any digital content like documents, photos, etc.
The biggest problem that I see is that, why would I need to manage my personal music on a Cloud and consume it from a Cloud. I need to unnecessarily payout the data charges to my Internet Service Provider [Unless amazon is providing Internet for free! :-) ]. Yes, I do manage my emails on cloud, because email is an inherently network-intensive application.And there were good amount of reasons for managing emails on the cloud during good old days where people didn't have access to PCs or SmartPhones.
We are dealing with a powerful dichotomy here...The Smartphone are getting better and better and more powerful competing with PCs. Cloud is becoming more mainstream and competes with mainframes in capacity. So, the kind of applications that we would want, should have an architecture that would leverage the best of both worlds. Not just one dimension!. I see amazon Cloud Player just leverages the Cloud and not the devices!. In the era of Smartphones, people would like to have immersive experiences that would take full advantage of the device's capacity, not a dumb client.
If we design our applications to be cloud intensive or rather chatty, customers are going to pay for it big time to Telcos!. I think the conversations with the cloud needs to be moderated by the application architecture!.
Friday, March 25, 2011
Warren Buffet - Technology, Business and Life!
Its Warren Buffet Week in India!. Every other newspaper in Bangalore was carrying the complete coverage of Warren Buffet's maiden visit to India and his first stop at Bangalore. Though I am not trade savvy, I happened to read Buffet's interview in almost all major dailies!. Interesting observations!.
No market jargons!. His interviews were filled with simple wisdom!.
While our Enterprise IT software product marketing constantly makes noises around the need for business agility, urgency in change, flexibility of business systems, etc - The third richest man in the world bats for long term sustainability and growth of the business that he invests in.
Look at this - He says "I don't understand technology or semiconductor business. Give me a Chewing Gum or Coca Cola business anyday. I want to invest in a business which i am familiar with so that I know it will stay stable for 10-20 years. I dont really want to be part of changing industry. In such a scenario, there is more room for failures".
"We don't look for growth sectors. We love growth when we find it but we are perfectly willing to buy businesses that are relatively slow growth. Growth does not drive our investment decisions. Competitive advantage, good management, honest management, a sensible price and the ability to see where the company will be in five or ten or twenty years, that's what drives our investment decisions. I do not rank industries by their growth potential. I am willing to go into businesses that are not growing at all if they are good, solid, fundamental businesses."
That sounds fundamental to me and a big relief that someone in the World is really talking sense and Ok with going slow and steady.
He also admits - "If you put me in charge of this plant (that he has invested in), I wouldn't know how to run it. But I do know whom to put in charge. The real skill of mine is to sorround myself with smartest people". And that's a big management lesson - The ability to have smartest people work for you.
Some more fundamental comments from him - "I just keep doing what I have been doing all my life. It's nice to have a lot of investors come to Berkshire Hathaway. I am just painting the same painting I have been doing for over 60 years and it does not change my life. I go to work at the same time, I am eating the same food, wearing the same clothes. I have a privileged life, but it's an unchanged life. I work with people I love, they make my life easy. I just have nothing to complain about. I would like to find something to complain about but I just don't know what it would be."
“I have never missed a meal in my life, never a movie. My family and I have never missed a vacation either. It is simply that I have more money than I need and which would greatly help a lot of other people if given to them".
After reading those interviews, it left me wondering - Why don't we take our business and life in such simple terms?. Pls don't get me wrong. I am not against uncertainties, discontinuities and its opportunities. But Am definitely against that becoming the way of life and dictating terms to you in business and life!
Be it Enterprise IT or the Stock Market, there is a general hysteria around Growth. Everybody wants to grow in double digits and if those ambitions result in single digits, they get upset!.Look at this article, Wipro's Growth numbers are dwindling quarter-on-quarter, and rumours doing rounds that Wipro is planning to layoff the non-billable resources!. Not just Wipro, I think the entire IT services industry is missing something!. We are in the constant pursuit of short-term gains that we almost forget there is a horizon called long-term. And everybody needs to sustain, eat the same food, drive the same car and live almost the same life.
No market jargons!. His interviews were filled with simple wisdom!.
While our Enterprise IT software product marketing constantly makes noises around the need for business agility, urgency in change, flexibility of business systems, etc - The third richest man in the world bats for long term sustainability and growth of the business that he invests in.
Look at this - He says "I don't understand technology or semiconductor business. Give me a Chewing Gum or Coca Cola business anyday. I want to invest in a business which i am familiar with so that I know it will stay stable for 10-20 years. I dont really want to be part of changing industry. In such a scenario, there is more room for failures".
"We don't look for growth sectors. We love growth when we find it but we are perfectly willing to buy businesses that are relatively slow growth. Growth does not drive our investment decisions. Competitive advantage, good management, honest management, a sensible price and the ability to see where the company will be in five or ten or twenty years, that's what drives our investment decisions. I do not rank industries by their growth potential. I am willing to go into businesses that are not growing at all if they are good, solid, fundamental businesses."
That sounds fundamental to me and a big relief that someone in the World is really talking sense and Ok with going slow and steady.
He also admits - "If you put me in charge of this plant (that he has invested in), I wouldn't know how to run it. But I do know whom to put in charge. The real skill of mine is to sorround myself with smartest people". And that's a big management lesson - The ability to have smartest people work for you.
Some more fundamental comments from him - "I just keep doing what I have been doing all my life. It's nice to have a lot of investors come to Berkshire Hathaway. I am just painting the same painting I have been doing for over 60 years and it does not change my life. I go to work at the same time, I am eating the same food, wearing the same clothes. I have a privileged life, but it's an unchanged life. I work with people I love, they make my life easy. I just have nothing to complain about. I would like to find something to complain about but I just don't know what it would be."
“I have never missed a meal in my life, never a movie. My family and I have never missed a vacation either. It is simply that I have more money than I need and which would greatly help a lot of other people if given to them".
After reading those interviews, it left me wondering - Why don't we take our business and life in such simple terms?. Pls don't get me wrong. I am not against uncertainties, discontinuities and its opportunities. But Am definitely against that becoming the way of life and dictating terms to you in business and life!
Be it Enterprise IT or the Stock Market, there is a general hysteria around Growth. Everybody wants to grow in double digits and if those ambitions result in single digits, they get upset!.Look at this article, Wipro's Growth numbers are dwindling quarter-on-quarter, and rumours doing rounds that Wipro is planning to layoff the non-billable resources!. Not just Wipro, I think the entire IT services industry is missing something!. We are in the constant pursuit of short-term gains that we almost forget there is a horizon called long-term. And everybody needs to sustain, eat the same food, drive the same car and live almost the same life.
Tuesday, March 08, 2011
Smart Cards & Smart Government
Its been quite sometime that I blogged. But, I was active on Twitter and LinkedIn for the past couple of months and busy preparing for Open Group India conference Chennai. It got over yesterday and I presented a topic that compares Enterprise Architecture Vs Project Portfolio Management. The session was received very well and invited good amount of questions. I wish I had more time to discuss and debate those questions.
In this post, I wanted to blog about a recent announcement that was made in Indian Budget. So far, Indian Government has been giving subsidiaries for food grains and offers them at lowest prices to people below poverty line thru public distribution systems. Now, the delivery mechanisms - Public Distribution Systems - are not that effective to pass on those benefits to poor. They are lost in transit or quality food grains are not offered to Poor due to various reasons. So, the Plan was perfect, but the execution was bad.
To solve this issue, Indian Government in the recent budget has made an announcement. In this new system, the Government would pass on cash transfers to poor people instead of provisioning subsidised food grains. so, people would be able to buy food materials at market prices (because of cash transfers). Its a change in delivery mechanism, instead of sell side, the subsidiaries are passed onto the buy-side.
Ok, Where is technology coming to picture here?
Now, the question is, How do the Government make sure that cash transfers are made to the right people/people who deserve?. It's by means of two mechanisms - one a unique identification number (UID) that Indian Government has started allocating to its citizens and second a Smart Card. A smart card would be associated with UID and the cash transfers would be made not in the form of physical cash, but in the Smart Card format. Hence, people who deserve only can make use of the scheme.
Now, the Smart Card would get used atleast two places - one at the time of credit, by the Government. And second, at the time of debit, by the retail stores/public distribution system - pretty much like a credit/debit card. And the citizens can't buy whatever they want using the virtual money. To start with, they can buy only kerosene and LPG Gas. Food Grains to follow soon...
Its interesting to see Technology is making inroads into the Social Fabric of the society. And soon, the same Smart Card could carry quite a lot of other information as well like health information, patient records, utility bills, etc. Its just the beginning!
In this post, I wanted to blog about a recent announcement that was made in Indian Budget. So far, Indian Government has been giving subsidiaries for food grains and offers them at lowest prices to people below poverty line thru public distribution systems. Now, the delivery mechanisms - Public Distribution Systems - are not that effective to pass on those benefits to poor. They are lost in transit or quality food grains are not offered to Poor due to various reasons. So, the Plan was perfect, but the execution was bad.
To solve this issue, Indian Government in the recent budget has made an announcement. In this new system, the Government would pass on cash transfers to poor people instead of provisioning subsidised food grains. so, people would be able to buy food materials at market prices (because of cash transfers). Its a change in delivery mechanism, instead of sell side, the subsidiaries are passed onto the buy-side.
Ok, Where is technology coming to picture here?
Now, the question is, How do the Government make sure that cash transfers are made to the right people/people who deserve?. It's by means of two mechanisms - one a unique identification number (UID) that Indian Government has started allocating to its citizens and second a Smart Card. A smart card would be associated with UID and the cash transfers would be made not in the form of physical cash, but in the Smart Card format. Hence, people who deserve only can make use of the scheme.
Now, the Smart Card would get used atleast two places - one at the time of credit, by the Government. And second, at the time of debit, by the retail stores/public distribution system - pretty much like a credit/debit card. And the citizens can't buy whatever they want using the virtual money. To start with, they can buy only kerosene and LPG Gas. Food Grains to follow soon...
Its interesting to see Technology is making inroads into the Social Fabric of the society. And soon, the same Smart Card could carry quite a lot of other information as well like health information, patient records, utility bills, etc. Its just the beginning!
Sunday, January 30, 2011
What's new in Microsoft ERP Architecture?
One of the news that caught my attention in the last couple of weeks is Microsoft Dynamics AX Technical Conference. As many of you know,Dynamics is the ERP & CRM suite from Microsoft. Though Microsoft is not having a significant pie in the ERP market, it is still pumping money in R&D and subsequent product releases.The next version of the product is due to release in 2012 and claims to have a Generational shift in ERP architecture. And that is what I was interested to know more..
One of the key features of the next version is touted as layered, model-based architecture. We discussed about Pace-Layering of SAP Architecture sometime ago. And it looks like Microsoft Dynamics follows the similar concept. Some of the key challenges in the ERP sector are:
1. How do we customize the modules without sabotaging the standard, out-of-the-box functionality?. In case, the customer wants to revert to the standard/default functionality, would it be possible to do it seamlessly?
2. In case of ERP, How do we bridge the gap between functional and technical consultants?
3. How do we manage the unused modules in a ERP suite?
4. How can we have an ERP that would enable an organization to anticpate and embrace change?
Looks like, Microsoft has tried to answer most of these challenges in tne new ERP architecture. By adopting a layered approach, the standard/default features are clearly isolated from multi-level customizations (Country level, Business Unit level, or even at Person level customizations) and the customizations are stored separately.
The key feature that got my attention was the model-based approach. Using this approach, the functional consultants would be able to model the customizations (without requiring significant coding or technical plumbing) and the models can be translated to Tech specifications/implementations.
This is a significant improvement in ERP architecture. I don't think SAP ERP follows a similar approach for functional consultants. All I know is they develop functional blueprints before the implementation. And someone needs to bridge the gap between those blueprints to tech specs. Microsoft made significant investments towards modeling when it announced Oslo initiative in 2007. But later dropped the same and pursued SQL Server based modeling repository. I believe the same has been integrated with the new ERP architecture. I do think if this model based repository is provisioned as a platform/service, it would open up to wide array of opportunities for custom development of new business applications.
One of the key features of the next version is touted as layered, model-based architecture. We discussed about Pace-Layering of SAP Architecture sometime ago. And it looks like Microsoft Dynamics follows the similar concept. Some of the key challenges in the ERP sector are:
1. How do we customize the modules without sabotaging the standard, out-of-the-box functionality?. In case, the customer wants to revert to the standard/default functionality, would it be possible to do it seamlessly?
2. In case of ERP, How do we bridge the gap between functional and technical consultants?
3. How do we manage the unused modules in a ERP suite?
4. How can we have an ERP that would enable an organization to anticpate and embrace change?
Looks like, Microsoft has tried to answer most of these challenges in tne new ERP architecture. By adopting a layered approach, the standard/default features are clearly isolated from multi-level customizations (Country level, Business Unit level, or even at Person level customizations) and the customizations are stored separately.
The key feature that got my attention was the model-based approach. Using this approach, the functional consultants would be able to model the customizations (without requiring significant coding or technical plumbing) and the models can be translated to Tech specifications/implementations.
This is a significant improvement in ERP architecture. I don't think SAP ERP follows a similar approach for functional consultants. All I know is they develop functional blueprints before the implementation. And someone needs to bridge the gap between those blueprints to tech specs. Microsoft made significant investments towards modeling when it announced Oslo initiative in 2007. But later dropped the same and pursued SQL Server based modeling repository. I believe the same has been integrated with the new ERP architecture. I do think if this model based repository is provisioned as a platform/service, it would open up to wide array of opportunities for custom development of new business applications.
Thursday, January 20, 2011
HCL Technologies - Vision 2015
Few weeks ago, I had criticized in this blog about HCL Technologies CEO Vineet Nayar's comment on Cloud Computing...
Now, its time to give a Bouquet!. In India, its Quarterly Financial Results season for the companies. And IT services companies' results are making headlines in Indian newspapers. Some are encouraging, Some are upsetting, Some are optimistic!. Overall, the Growth Story of Indian IT services companies are in good shape and continue to progress..
Ok, the reason for Bouqet is this - In an interview, Vineet has articulated the Vision for his company, HCL, in 2015. The vision for the company is to transform itself from being a services company to a utility company, that is backed by good amount of Intellectual Property. Vineet is banking big time on Cloud Computing to accomplish his vision of becoming a Utility Company!.
For the first time, I am coming across a CEO who is able to articulate a visionary statement rather than mincing words like - becoming a world class company, becoming a first class supplier of IT services, high-end value chain, outcome based services, etc...All these are mechanics or means, not the end. In Vineet's case, He is clearly able to articulate a Future State for the company. Thats'a big deal!.
When I heard the utility company lingo, it reminds me similar companies that I am aware of - my telephone service, electricity service or even water service. I often interact with Telephone / Broadband service provider and often get a compliant number to track. Usually, the services are always-on, always available, and service person turns up promptly on request. The requirements of a Utility company in my perspectives are - a Good Product, Good Customer Care/Exceptional Service, Great Tariffs/Inexpensive Rate Plans, Solid/Reliable Service Delivery Platform/Accessibility. Can we expect a similar business model from IT services company in future?
Now, some of the hard-pressed questions:
1. How much of the investments HCL is making in R&D towards achieving its vision?
2. Utility Computing, Means, Transfer of Ownership of Systems and Platforms, Not just Transfer of People (outsourcing). Utility Computing is a captial-intensive business, where the service provider is expected to own and manage the actual productized service. Is HCL ready for it?
3. What is the positive/negative impact of becoming a utility company to its stakeholders (including employees)?
Now, its time to give a Bouquet!. In India, its Quarterly Financial Results season for the companies. And IT services companies' results are making headlines in Indian newspapers. Some are encouraging, Some are upsetting, Some are optimistic!. Overall, the Growth Story of Indian IT services companies are in good shape and continue to progress..
Ok, the reason for Bouqet is this - In an interview, Vineet has articulated the Vision for his company, HCL, in 2015. The vision for the company is to transform itself from being a services company to a utility company, that is backed by good amount of Intellectual Property. Vineet is banking big time on Cloud Computing to accomplish his vision of becoming a Utility Company!.
For the first time, I am coming across a CEO who is able to articulate a visionary statement rather than mincing words like - becoming a world class company, becoming a first class supplier of IT services, high-end value chain, outcome based services, etc...All these are mechanics or means, not the end. In Vineet's case, He is clearly able to articulate a Future State for the company. Thats'a big deal!.
When I heard the utility company lingo, it reminds me similar companies that I am aware of - my telephone service, electricity service or even water service. I often interact with Telephone / Broadband service provider and often get a compliant number to track. Usually, the services are always-on, always available, and service person turns up promptly on request. The requirements of a Utility company in my perspectives are - a Good Product, Good Customer Care/Exceptional Service, Great Tariffs/Inexpensive Rate Plans, Solid/Reliable Service Delivery Platform/Accessibility. Can we expect a similar business model from IT services company in future?
Now, some of the hard-pressed questions:
1. How much of the investments HCL is making in R&D towards achieving its vision?
2. Utility Computing, Means, Transfer of Ownership of Systems and Platforms, Not just Transfer of People (outsourcing). Utility Computing is a captial-intensive business, where the service provider is expected to own and manage the actual productized service. Is HCL ready for it?
3. What is the positive/negative impact of becoming a utility company to its stakeholders (including employees)?
Wednesday, January 05, 2011
Next Generation Mobile Advertising!
This particular post may not be very relevant to Enterprise IT. But I wanted to cover it more from the mobile technology perspective especially in the areas of marketing, customer analytics.
If your IT unit is working with Marketing to design Tech-enabled marketing solutions, this post is a must-read.
For the past couple of weeks, i have been watching the new ad from an Indian Telecom Service Provider AirCel on its new service offering - Blyk. Blyk is a youth-centric mobile service that brings exciting MMS and SMS on events/updates, offers, trivia and opionion polls from their favorite brands. Now, doesn't sound like a mobile advertising campaign?. Yes, it is. But, the difference is in the delivery model.
First, the service is a permission based marketing. Users need to subscribe to the service to receive the ads. Ok, Why would anyone want to receive ads on their mobile phones?. The claim is you will receive highly personalized targeted offers which will be useful to you. Ok, How would you deliver personalized messages to someone?. Know them in detail to serve them better. At the time of subscribing to the service, you will be asked for interests, like, dislikes, brands, etc. which will enable the service provider to serve targeted messages. Ok, What is the bottomline?...You will get paid to receive the ads.
Now, doesn't that sound interesting?. Yes, the operator would give bonus talk times or free text messaging service to receive ads on your phones. Blyk is also positioned in the social context. You can refer friends and get bonus talk times, etc.
In the current mobility boom in India, I strongly believe this service could catchup big time among young adults, in the age group of 16-24.
Ok, This is all about the service. What is so techie about this idea?
When Google entered into mobile business, lots of people were speculating that Google is entering only to monetize their advertising business in mobile media. But, they are proved wrong as Google is mainly focusing on Operating System, Applications, In-App Advertising, and even Mobile Phone devices (with Nexus One and Nexus S Series).
With these developments, I dont think Google is leading the mobile advertising technology.
I have an android phone and I don't think the In-app advertisements that I receive are relevant. Most of the times I get to see ads that push me to buy Galaxy Tablet, which I dont like it anyway.
Some of the interesting aspects that I observed in Blyk are:
- Permission & Profile based Marketing. The concept has evolved from getting the permission of the customer to understanding his preferences. This will eventually help build a persona or profile with the service provider so that future communication between the two will be much more useful. Unlike Print/TV media, Mobile per se is a personalized channel and understanding the preferences will make the service much more exclusive.
- Engagement based Marketing. It is not just spam. It is about co-creation, engaging with the customer segment that is interactive and responsive. Customer can answer queries, participate in polls, influence the compaigns and eventually empowers the customer.
- Mobile Advertising Analytics. Now the icing on the cake. With the profiling, targeted messaging and two-way communication, the analytics on top of these campaigns would truly reflect the customer's interests, key trends that would influence the market. This would enable creating new services/products.
Of course, there is whole lots of other issues like Data privacy that needs to be resolved on the way of next generation marketing.
Marketing is getting redefined with the advent of mobile technologies. In future, the marketing channels could evolve from being mere information providers to highly personalized service assistants for individual customers. These service assistants could either help you get things done or achieve your aspirations or be more efficient.
If your IT unit is working with Marketing to design Tech-enabled marketing solutions, this post is a must-read.
For the past couple of weeks, i have been watching the new ad from an Indian Telecom Service Provider AirCel on its new service offering - Blyk. Blyk is a youth-centric mobile service that brings exciting MMS and SMS on events/updates, offers, trivia and opionion polls from their favorite brands. Now, doesn't sound like a mobile advertising campaign?. Yes, it is. But, the difference is in the delivery model.
First, the service is a permission based marketing. Users need to subscribe to the service to receive the ads. Ok, Why would anyone want to receive ads on their mobile phones?. The claim is you will receive highly personalized targeted offers which will be useful to you. Ok, How would you deliver personalized messages to someone?. Know them in detail to serve them better. At the time of subscribing to the service, you will be asked for interests, like, dislikes, brands, etc. which will enable the service provider to serve targeted messages. Ok, What is the bottomline?...You will get paid to receive the ads.
Now, doesn't that sound interesting?. Yes, the operator would give bonus talk times or free text messaging service to receive ads on your phones. Blyk is also positioned in the social context. You can refer friends and get bonus talk times, etc.
In the current mobility boom in India, I strongly believe this service could catchup big time among young adults, in the age group of 16-24.
Ok, This is all about the service. What is so techie about this idea?
When Google entered into mobile business, lots of people were speculating that Google is entering only to monetize their advertising business in mobile media. But, they are proved wrong as Google is mainly focusing on Operating System, Applications, In-App Advertising, and even Mobile Phone devices (with Nexus One and Nexus S Series).
With these developments, I dont think Google is leading the mobile advertising technology.
I have an android phone and I don't think the In-app advertisements that I receive are relevant. Most of the times I get to see ads that push me to buy Galaxy Tablet, which I dont like it anyway.
Some of the interesting aspects that I observed in Blyk are:
- Permission & Profile based Marketing. The concept has evolved from getting the permission of the customer to understanding his preferences. This will eventually help build a persona or profile with the service provider so that future communication between the two will be much more useful. Unlike Print/TV media, Mobile per se is a personalized channel and understanding the preferences will make the service much more exclusive.
- Engagement based Marketing. It is not just spam. It is about co-creation, engaging with the customer segment that is interactive and responsive. Customer can answer queries, participate in polls, influence the compaigns and eventually empowers the customer.
- Mobile Advertising Analytics. Now the icing on the cake. With the profiling, targeted messaging and two-way communication, the analytics on top of these campaigns would truly reflect the customer's interests, key trends that would influence the market. This would enable creating new services/products.
Of course, there is whole lots of other issues like Data privacy that needs to be resolved on the way of next generation marketing.
Marketing is getting redefined with the advent of mobile technologies. In future, the marketing channels could evolve from being mere information providers to highly personalized service assistants for individual customers. These service assistants could either help you get things done or achieve your aspirations or be more efficient.
Tuesday, December 28, 2010
BPO - Next Generation!
Last week, I visited the Passport facilitation centre, that is recently launched in Bangalore. I had availed the Passport office's service couple of years ago as well. But, there is a sea change in the service experience from then and now.
The reason, the new service is being offered by a Service Provider and not by the Government directly. It is one of the largest projects under the E-Government Initiative launched by Government of India. It is a project that is first-of-its kind launched in public-private partnership model.
Some of the interesting things that caught my attention during the service experience are - process flow chart that guides the citizens thru the process, new swanky interiors, LCD display that updates the service desk assignments for applicants, Online application Forms, Document Scanning/Uploding, PC Cameras, Biometrics/Finger Printing, Bar Code Tracking for application Acknowledgements/receipts, Photocopiers to make additional copies of documents, if requried. The Service representative has a dual monitor that shows the contents of the passport application form that is being processed. And above all, the Service rep politely asked if I wanted to make any corrections in any of the particulars before committing the changes. That's wonderful!.
In this new project, the entire application processing flow is handled by a third-party, in this case, the Service Provider is Tata Consultancy Services. TCS is not only the System Integrator for the entire solution (Application/Infrastructure) but also the Operations Owner for Front-Office functions (IT and Non-IT Operations).
TCS Management owns and operates the entire physical facility where the service is being offered. The Enquiry Desk, The Service Representatives, Process Flow Coordinators are all provided and managed by TCS.
Here you see a truly 'Integrated Technology & Operations' Service in action. The typical IT services provider - TCS - not only provides the IT solution and walks away but manages the entire business process of application processing and interacts with the customer face-to-face (in this case the citizen).
While the Front office functions are managed by TCS, the back-office functions like verification, granting/dispatching all done by Government Staff. And they work in the new facility in collaboration with TCS Staff.
TCS got this contract couple of years ago to execute in Build-Operate-Transfer model and the project cost range in terms of Indian Rupees 1000 crores (close to quarter billion dollars). The solution is built on Java/J2EE technologies leveraging open source web application frameworks and hosted on IBM Websphere Portal / Application Server Stack.
I must say this is a huge feat by an IT Service Provider in India and the efforts are truly commendable!. Of course, the project had some glitches and TCS had to pay penalty for the project delays and bugs.
But, neverthess, a project of this scale that gets rolled out to the entire country would have some teething issues and am sure that would be ironed out sooner!.
In this new service model, TCS takes more risks, more responsibility, invests heavily (because of front office infra requirements) and reaches out to its customer's customers. In this case, the Citizens, the customers of Government.
Could this be the new model for Business Process Outsourcing?.
The reason, the new service is being offered by a Service Provider and not by the Government directly. It is one of the largest projects under the E-Government Initiative launched by Government of India. It is a project that is first-of-its kind launched in public-private partnership model.
Some of the interesting things that caught my attention during the service experience are - process flow chart that guides the citizens thru the process, new swanky interiors, LCD display that updates the service desk assignments for applicants, Online application Forms, Document Scanning/Uploding, PC Cameras, Biometrics/Finger Printing, Bar Code Tracking for application Acknowledgements/receipts, Photocopiers to make additional copies of documents, if requried. The Service representative has a dual monitor that shows the contents of the passport application form that is being processed. And above all, the Service rep politely asked if I wanted to make any corrections in any of the particulars before committing the changes. That's wonderful!.
In this new project, the entire application processing flow is handled by a third-party, in this case, the Service Provider is Tata Consultancy Services. TCS is not only the System Integrator for the entire solution (Application/Infrastructure) but also the Operations Owner for Front-Office functions (IT and Non-IT Operations).
TCS Management owns and operates the entire physical facility where the service is being offered. The Enquiry Desk, The Service Representatives, Process Flow Coordinators are all provided and managed by TCS.
Here you see a truly 'Integrated Technology & Operations' Service in action. The typical IT services provider - TCS - not only provides the IT solution and walks away but manages the entire business process of application processing and interacts with the customer face-to-face (in this case the citizen).
While the Front office functions are managed by TCS, the back-office functions like verification, granting/dispatching all done by Government Staff. And they work in the new facility in collaboration with TCS Staff.
TCS got this contract couple of years ago to execute in Build-Operate-Transfer model and the project cost range in terms of Indian Rupees 1000 crores (close to quarter billion dollars). The solution is built on Java/J2EE technologies leveraging open source web application frameworks and hosted on IBM Websphere Portal / Application Server Stack.
I must say this is a huge feat by an IT Service Provider in India and the efforts are truly commendable!. Of course, the project had some glitches and TCS had to pay penalty for the project delays and bugs.
But, neverthess, a project of this scale that gets rolled out to the entire country would have some teething issues and am sure that would be ironed out sooner!.
In this new service model, TCS takes more risks, more responsibility, invests heavily (because of front office infra requirements) and reaches out to its customer's customers. In this case, the Citizens, the customers of Government.
Could this be the new model for Business Process Outsourcing?.
Monday, December 27, 2010
Indian R&D : (Long) Way to Go!
Yesterday, Economics Times, a Business Daily from India published a very interesting perspective on R&D spending of Indian companies sector wise.
I was curious to know the R&D spending by IT companies and the results were startling and stands evidence to my earlier post on Why we dont see a Blue Ocean in Indian IT service companies.
Here are some interesting findings:
1. No.1 Indian IT services company - Tata Consultancy Services spends a miniscule 0.3% of its total revenues in R&D.
2. Infosys - Another leading Indian IT services company leads the industry - Spends close to 1.9% of total revenues in R&D. I have worked in Infosys in the past. In my experience, Infosys is one of the very few companies that is committed to Research and Education/Learning. That is indeed commendable!
3. There is no mention of other Top 10 Indian IT service companies or product companies.
Other key sector such as Pharma/Motor R&D investments are largely driven by their MNC parents in US/other countries and there is a huge royalty payback that happens between the Indian arms and the Western Parent/Partner Firms.
The article states that though the corporate spending on R&D has increased in the past years, it is not sufficient to lead in the industry. Very True!
While the Western ecomonies focus on sustainability and recovery from recession, they look up to the East / Developing Ecomonies to lead in Research & Development and Innovation. The R&D and Innovation are important in the context of Developing economies because to drive growth in emerging regions, it is required to develop region-specific, technology-enabled new products and services.
China has realized this golden opportunity way ahead of India. In the recent past, China has revamped their entire Intellectual Property related Government Policies and started giving huge incentives for companies investing in R&D. The new policy aims to encourage Indigenous innovation that woud position the country in a Leadership position to protect its local markets and lead in global markets. The Multinational companies who were thriving on IP so far are puzzled with these new policies and redesigning their strategies for fresh investments in China. This article in Harvard Business review is a must read if someone wants to understand China's Strategy in High-Tech Industries
While many may be wondering why China is not competing in the game of IT services, my observersation is - China may be rewriting the rules of the high-tech industry game itself in next few years!.
As mentioned in ET, "As customers become more demanding, and the business environment more competitive, companies will have no choice but to rely more on R&D".
While the Indian IT Service companies are busy in fighting the war for talent to sustain their existing service lines, it remains to be seen how they would respond to these emerging challenges. They largely see People as their products or channels for service delivery and invests heavily on Leadership / People Development Courses. These courses will prepare oneself to become a business-savvy consultant who not only knows business or technology but also has the capability to sell / communicate / convince the clients. And some other companies are doing reverse-acquisition. They are sitting on a huge pile of cash that they go ahead and acquire technology from a US startup / product company. While there is certainly nothing wrong with these approaches, lot needs to be done to create a sustainable and organic innovation ecosystem.
I was curious to know the R&D spending by IT companies and the results were startling and stands evidence to my earlier post on Why we dont see a Blue Ocean in Indian IT service companies.
Here are some interesting findings:
1. No.1 Indian IT services company - Tata Consultancy Services spends a miniscule 0.3% of its total revenues in R&D.
2. Infosys - Another leading Indian IT services company leads the industry - Spends close to 1.9% of total revenues in R&D. I have worked in Infosys in the past. In my experience, Infosys is one of the very few companies that is committed to Research and Education/Learning. That is indeed commendable!
3. There is no mention of other Top 10 Indian IT service companies or product companies.
Other key sector such as Pharma/Motor R&D investments are largely driven by their MNC parents in US/other countries and there is a huge royalty payback that happens between the Indian arms and the Western Parent/Partner Firms.
The article states that though the corporate spending on R&D has increased in the past years, it is not sufficient to lead in the industry. Very True!
While the Western ecomonies focus on sustainability and recovery from recession, they look up to the East / Developing Ecomonies to lead in Research & Development and Innovation. The R&D and Innovation are important in the context of Developing economies because to drive growth in emerging regions, it is required to develop region-specific, technology-enabled new products and services.
China has realized this golden opportunity way ahead of India. In the recent past, China has revamped their entire Intellectual Property related Government Policies and started giving huge incentives for companies investing in R&D. The new policy aims to encourage Indigenous innovation that woud position the country in a Leadership position to protect its local markets and lead in global markets. The Multinational companies who were thriving on IP so far are puzzled with these new policies and redesigning their strategies for fresh investments in China. This article in Harvard Business review is a must read if someone wants to understand China's Strategy in High-Tech Industries
While many may be wondering why China is not competing in the game of IT services, my observersation is - China may be rewriting the rules of the high-tech industry game itself in next few years!.
As mentioned in ET, "As customers become more demanding, and the business environment more competitive, companies will have no choice but to rely more on R&D".
While the Indian IT Service companies are busy in fighting the war for talent to sustain their existing service lines, it remains to be seen how they would respond to these emerging challenges. They largely see People as their products or channels for service delivery and invests heavily on Leadership / People Development Courses. These courses will prepare oneself to become a business-savvy consultant who not only knows business or technology but also has the capability to sell / communicate / convince the clients. And some other companies are doing reverse-acquisition. They are sitting on a huge pile of cash that they go ahead and acquire technology from a US startup / product company. While there is certainly nothing wrong with these approaches, lot needs to be done to create a sustainable and organic innovation ecosystem.
Wednesday, December 22, 2010
End of Powerpoints? - Follow-up
Few weeks ago, I had blogged about Gaming as one of viable alternatives for Powerpoint presentations. In the post, I had summarized, in future, management consultants may start using Gaming for simulating the business scenarios rather than presenting their thoughts in canned presentations. Similar views were reflected in Gartner blogs as well.
Today I came across a real story from a management consulting company. An US based consulting company called Aveus, has renewed its marketing initiatives by demonstrating short-simulated stories/case studies replacing Powerpoint presentations. And in the interview, the consulting partner explains the results are encouraging and generates more sales leads than before.
Today I came across a real story from a management consulting company. An US based consulting company called Aveus, has renewed its marketing initiatives by demonstrating short-simulated stories/case studies replacing Powerpoint presentations. And in the interview, the consulting partner explains the results are encouraging and generates more sales leads than before.
Tuesday, December 21, 2010
Social eCommerce Ramping up...!
Looks like Facebook is fast becoming the Second Home for most people in the world...:-).
Here is a news on how Facebook is ramping up its E-Commerce Drive. It is stated that Facebook is talking to lots of big/small vendors to introduce new eCommerce services in the social networking site. Though Facebook has a tiny market compared to Amazon or eBay in eCommerce, the future looks promising when looking at the possibilities of the platform.
Some of the interesting ideas that we could see in Facebook around eCommerce - recommendations of products by friends, more personalized recommendations based on individual's preferences, feedback on people's walls on the products that are bought/sold from specific vendors - All these can complement a conventional online puchasing experience. And I believe this emerging paradigm will shift the focus from product to the person (buyer) and his preferences.
One of the latest innovation that caught my attention is the GroupGift idea by eBay. It lets people pool in their money to buy a collective Gift, like people usually do in real life.
Here is a news on how Facebook is ramping up its E-Commerce Drive. It is stated that Facebook is talking to lots of big/small vendors to introduce new eCommerce services in the social networking site. Though Facebook has a tiny market compared to Amazon or eBay in eCommerce, the future looks promising when looking at the possibilities of the platform.
Some of the interesting ideas that we could see in Facebook around eCommerce - recommendations of products by friends, more personalized recommendations based on individual's preferences, feedback on people's walls on the products that are bought/sold from specific vendors - All these can complement a conventional online puchasing experience. And I believe this emerging paradigm will shift the focus from product to the person (buyer) and his preferences.
One of the latest innovation that caught my attention is the GroupGift idea by eBay. It lets people pool in their money to buy a collective Gift, like people usually do in real life.
Monday, December 20, 2010
Pace Layering and SAP On-Demand Architecture!
I have been following SAP new generation architecture for quite sometime now. In addition to business reasons, I was following SAP on my personal interest as well purely because of SAP's architectural approach in their product roadmaps. After Vishal Sikka joined as the CTO of SAP, the technology strategies of several products have been articulated much more clearly than before.
SAP has acquired quite a lot of companies in the last few years. And in the process, it has also acquired handful of technologies and frameworks in its product lines. If you are an SAP customer leveraging their products in several portfolios, am sure you would be wondering what their technology strategy is!. They have ABAP, Microsoft .NET, Java, Business Objects, Sybase Mobile Technologies, NetWeaver Mobile, etc. Using these bunch of technologies, they were also trying to come up with their home-grown mult-tenant architecture to host their on-demand offerings. Now, if someone wants to integrate any of their edge (e.g. mobile) applications with their core ERP, they need to be really aware of the multitude of choices and make a suitable decision.
Sometime back, Vishal Sikka had mentioned that SAP is following a Pace Layering approach to their architecture. What is meant by Pace Layering?. Here is an excellent explanation by James Governor of Redmonk. If you are an IT architect, you don't want to miss this one. According to SAP, SAP will abstract its software into multiple horizontal layers, which will allow for the evolution of each layer at its own pace, while at the same time preserving consistency.
Of course, Customers wouldn't like to leave behind emerging technologies when it comes to 'edge' applications. At the same time, they wouldn't want their systems to be constantly disrupted to adapt to the accelerating pace of changes. So, the challenge is - How do they preserve consistency and adopt to new technologies?. And that's where SAP's Architecture comes in.
In the recently held, SAP summit, SAP has unvield the architecture strategy for their On-Demand solutions. According to the strategy, "SAP's OnDemand architecture will be standardized on a Platform as a Service (PaaS) offering that includes "Next Generation Core," based on the Business ByDesign architecture, and "Next Generation Edge," a lightweight platform that merges SAP's lighter weight SaaS technologies". And all these would get deployed on SAP's next generation application server SAP NetWeaver 8.0. And the picture depicted in the above mentioned SAP article is worth a mention. It portrays the division of responsibilities across the on-demand stack. Sure, SAP has a long way to go in delivering this architecture. But, I believe the vision would streamline the architecture and help in delivering superior products.
Am still trying to figure out what has changed from last year to this year, to incorporate Multi-tenant capability in new SAP's On-Demand offering. Has SAP acquired new companies/new products or home-grown capability that is on par with SalesForce.com's multi-tenant architecture?. Will keep you posted, if I find it something interesting. My last impression on SalesForce.com multi-tenant architecture was that it is highly Database centric and good for lightweight applications. I don't believe the same approach can be scaled to complex transactional applications.
SAP has acquired quite a lot of companies in the last few years. And in the process, it has also acquired handful of technologies and frameworks in its product lines. If you are an SAP customer leveraging their products in several portfolios, am sure you would be wondering what their technology strategy is!. They have ABAP, Microsoft .NET, Java, Business Objects, Sybase Mobile Technologies, NetWeaver Mobile, etc. Using these bunch of technologies, they were also trying to come up with their home-grown mult-tenant architecture to host their on-demand offerings. Now, if someone wants to integrate any of their edge (e.g. mobile) applications with their core ERP, they need to be really aware of the multitude of choices and make a suitable decision.
Sometime back, Vishal Sikka had mentioned that SAP is following a Pace Layering approach to their architecture. What is meant by Pace Layering?. Here is an excellent explanation by James Governor of Redmonk. If you are an IT architect, you don't want to miss this one. According to SAP, SAP will abstract its software into multiple horizontal layers, which will allow for the evolution of each layer at its own pace, while at the same time preserving consistency.
Of course, Customers wouldn't like to leave behind emerging technologies when it comes to 'edge' applications. At the same time, they wouldn't want their systems to be constantly disrupted to adapt to the accelerating pace of changes. So, the challenge is - How do they preserve consistency and adopt to new technologies?. And that's where SAP's Architecture comes in.
In the recently held, SAP summit, SAP has unvield the architecture strategy for their On-Demand solutions. According to the strategy, "SAP's OnDemand architecture will be standardized on a Platform as a Service (PaaS) offering that includes "Next Generation Core," based on the Business ByDesign architecture, and "Next Generation Edge," a lightweight platform that merges SAP's lighter weight SaaS technologies". And all these would get deployed on SAP's next generation application server SAP NetWeaver 8.0. And the picture depicted in the above mentioned SAP article is worth a mention. It portrays the division of responsibilities across the on-demand stack. Sure, SAP has a long way to go in delivering this architecture. But, I believe the vision would streamline the architecture and help in delivering superior products.
Am still trying to figure out what has changed from last year to this year, to incorporate Multi-tenant capability in new SAP's On-Demand offering. Has SAP acquired new companies/new products or home-grown capability that is on par with SalesForce.com's multi-tenant architecture?. Will keep you posted, if I find it something interesting. My last impression on SalesForce.com multi-tenant architecture was that it is highly Database centric and good for lightweight applications. I don't believe the same approach can be scaled to complex transactional applications.
Wednesday, December 15, 2010
iPad Application of the Year 2010
How do u create a compelling mobile application or to be precise a tablet application?. You can learn a tip or two from FlipBoard, that has been chosen as the best iPad application of the year, by none other than Apple itself.
Flipboard helps someone to create a personalized news magazine from leveraging his/her social network. The user interface almost looks like Windows Mobile 7 Tiles interface. It grabs images from various sources such as Twitter/Facebook, etc. Whatever the user follows in various social networking sites, that would be presented in a nicely organized magazine format.
That sounds cool!. Actually, I have been using Netvibes for quite sometime now and I found it definitely useful as it serves the single, integrated dashboard for my news needs in a day. I have not integrated social feeds though. Flipboard does the other way around - Its largely social, and recently started to integrate with generic RSS feeds from Google Reader. If that happens, then it would become a highly personalized magazine. It would be a magazine created by me, for me, one stop shop for social / general information needs.
What makes Flipboard impressive?. My observations - Flipboard has the following characteristics - highly visual, interactive, social, personalized, customizable, quick to install, stays up-to-date/current, serves information. And these are the characteristics are embraced by large number of users in the market and they are sure to demand those characteristics from Enterprise applications as well in coming years. It could just be the beginning of change in the way the applications are conceptualized and delivered to end customers within the enterprises.
Flipboard helps someone to create a personalized news magazine from leveraging his/her social network. The user interface almost looks like Windows Mobile 7 Tiles interface. It grabs images from various sources such as Twitter/Facebook, etc. Whatever the user follows in various social networking sites, that would be presented in a nicely organized magazine format.
That sounds cool!. Actually, I have been using Netvibes for quite sometime now and I found it definitely useful as it serves the single, integrated dashboard for my news needs in a day. I have not integrated social feeds though. Flipboard does the other way around - Its largely social, and recently started to integrate with generic RSS feeds from Google Reader. If that happens, then it would become a highly personalized magazine. It would be a magazine created by me, for me, one stop shop for social / general information needs.
What makes Flipboard impressive?. My observations - Flipboard has the following characteristics - highly visual, interactive, social, personalized, customizable, quick to install, stays up-to-date/current, serves information. And these are the characteristics are embraced by large number of users in the market and they are sure to demand those characteristics from Enterprise applications as well in coming years. It could just be the beginning of change in the way the applications are conceptualized and delivered to end customers within the enterprises.
Collaboration to Collective Action!
Are you of the opinion that Social networking within Enterprise is a huge waste of time?. Even I thought so until I heard about SAP's new offering 'StreamWork'.
I have been a member of LinkedIn for long and member of several Enterprise Architecture and Technology Groups within the site. I have had the opportunity to connect with some great individuals in the Architecture/Technology Space. However, I should admit that most of the groups are inactive or the discussions are very shallow, fighting over the semantics of the actual thread itself. I had initiated few conversations in those groups last year and contributed to many. But, generally the activity was lacklustre. I have not personally experienced any Collective Consciousness or Collective Intelligence in those networking sites!. May be I am not a network freak!. :-)
Having said that, I felt there must be a genuine issue when I heard similar opinions from my fellow colleagues/users of such networking sites.
It looks like SAP has figured out a solution. They have come up with a new offering for Enterprise Social Networking called 'StreamWork'. It is a Web based application offered as a Service to end users. People can signup to the basic version for free and start inviting friends into the network. Ok, How does this new solution brings novelty?. As an SAP executive rightly puts it, most of these enterprise networking conversations are screaming for context. Yes, Screaming! :-). And in the social setup (like LinkedIn/Facebook), the context setting and moderation becomes an issue as everybody screams and it takes significant amount of time for an accepted protocol to emerge from conversations from unknown people.
In the new solution, SAP takes collaboration to the next level which is Decision Making. I signed up for the free service today and played around with the options. In addition to all the basic networking features like profile, following others, etc, One can create 'Activities' and invite relevant people into the activities for collectively making some decisions. And once they have decided, they can lock the conversations, close the decision and archive the entire conversations for later perusal. In the corporate world, BlackBerry device has become extremely important purely because of the fact that 'Email' is being used as the conversation and collective decision making tool. Isn't it?. But, Truly speaking, Email was not designed or meant to be a collective decision making tool. And that was exactly solved by StreamWork.
Above all, SAP scores by providing activity templates for structuring the conversations. One can create as many activities as required. And the solution also has typical bells and whistles - conenctivity to blackberry, integration with enterprise security, connectivity to other feeds, integration with BO/SAP/Enterprise Systems. Now, that sounds really enterprisy!. And innovative!.
Am not sure whether StreamWork is available as an installable format so that someone can have it in their private cloud. If that is possible, nothing like it!. Am sure most of the SAP customers would love to embrace it in 2011!.
For other non-SAP customers, the brand 'SAP' may not strike the right chord with this truly innovative small new piece of solution!. We need to wait and watch the developments!.
I have been a member of LinkedIn for long and member of several Enterprise Architecture and Technology Groups within the site. I have had the opportunity to connect with some great individuals in the Architecture/Technology Space. However, I should admit that most of the groups are inactive or the discussions are very shallow, fighting over the semantics of the actual thread itself. I had initiated few conversations in those groups last year and contributed to many. But, generally the activity was lacklustre. I have not personally experienced any Collective Consciousness or Collective Intelligence in those networking sites!. May be I am not a network freak!. :-)
Having said that, I felt there must be a genuine issue when I heard similar opinions from my fellow colleagues/users of such networking sites.
It looks like SAP has figured out a solution. They have come up with a new offering for Enterprise Social Networking called 'StreamWork'. It is a Web based application offered as a Service to end users. People can signup to the basic version for free and start inviting friends into the network. Ok, How does this new solution brings novelty?. As an SAP executive rightly puts it, most of these enterprise networking conversations are screaming for context. Yes, Screaming! :-). And in the social setup (like LinkedIn/Facebook), the context setting and moderation becomes an issue as everybody screams and it takes significant amount of time for an accepted protocol to emerge from conversations from unknown people.
In the new solution, SAP takes collaboration to the next level which is Decision Making. I signed up for the free service today and played around with the options. In addition to all the basic networking features like profile, following others, etc, One can create 'Activities' and invite relevant people into the activities for collectively making some decisions. And once they have decided, they can lock the conversations, close the decision and archive the entire conversations for later perusal. In the corporate world, BlackBerry device has become extremely important purely because of the fact that 'Email' is being used as the conversation and collective decision making tool. Isn't it?. But, Truly speaking, Email was not designed or meant to be a collective decision making tool. And that was exactly solved by StreamWork.
Above all, SAP scores by providing activity templates for structuring the conversations. One can create as many activities as required. And the solution also has typical bells and whistles - conenctivity to blackberry, integration with enterprise security, connectivity to other feeds, integration with BO/SAP/Enterprise Systems. Now, that sounds really enterprisy!. And innovative!.
Am not sure whether StreamWork is available as an installable format so that someone can have it in their private cloud. If that is possible, nothing like it!. Am sure most of the SAP customers would love to embrace it in 2011!.
For other non-SAP customers, the brand 'SAP' may not strike the right chord with this truly innovative small new piece of solution!. We need to wait and watch the developments!.
Monday, December 13, 2010
Bring Your Own Device to the Enterprise!
One of the pertinent challenges of the CIO has been to respond to emerging technologies and associated opportunities. And the recent one has been Smart Phones.
The question that employees have started asking is - I have a high-end Smart Phone having Android or Windows OS. Can I access corporate emails in those devices? If not, why not?
For CIOs, this scenario brings improved capability to the enterprise enhancing the productivity of the employees, with little additional cost.
This is a perfect example of consumerization of IT, where consumer technologies try to enter into the Enterprise with major force. These technologies certainly blur the boundaries of personal and work life. Its a boon and a bane!.
Now, How do we achieve a blended experience in an optimized technical solution?. My observation with Smart Phones has been that they are becoming on par with Laptops in terms of capabilities. If we can do something on Laptops/Desktops, it should be possible in SmartPhones sooner or later.
Here is a suitable example - VMWare to virtualize Android SmartPhones for Business Users. In India, Dual Sim enabled Phones are very popular. One of my friends who is a Doctor carries a phone with Dual Sim cards, clearly assigning one for his patients/clients and another for social/friends network. Am sure many of other professionals would also like to have Dual Sim Cards. Me, being in IT world, though may not need to have dual sim card, would like to have a partitioned Smartphone where the business content is clearly separated and manageable from personal content like photos, videos, etc. And that is exactly what VMWare promises to offer using this solution. Like Desktop virtualization, one can virtualize and install two different operating systems in the same device.
Users who would like to switch between business and personal profiles can simply do so, as easy as tapping an icon for opening an application. This is certainly innovative and just the beginning of untapping the potential of smart phones.
As mentioned in the article, one of the interesting challenge that still remains to be solved is to virtualize the telephony in addition to the OS/content. For example, putting an official/personal call on hold while the other sim is currently being active!.
The question that employees have started asking is - I have a high-end Smart Phone having Android or Windows OS. Can I access corporate emails in those devices? If not, why not?
For CIOs, this scenario brings improved capability to the enterprise enhancing the productivity of the employees, with little additional cost.
This is a perfect example of consumerization of IT, where consumer technologies try to enter into the Enterprise with major force. These technologies certainly blur the boundaries of personal and work life. Its a boon and a bane!.
Now, How do we achieve a blended experience in an optimized technical solution?. My observation with Smart Phones has been that they are becoming on par with Laptops in terms of capabilities. If we can do something on Laptops/Desktops, it should be possible in SmartPhones sooner or later.
Here is a suitable example - VMWare to virtualize Android SmartPhones for Business Users. In India, Dual Sim enabled Phones are very popular. One of my friends who is a Doctor carries a phone with Dual Sim cards, clearly assigning one for his patients/clients and another for social/friends network. Am sure many of other professionals would also like to have Dual Sim Cards. Me, being in IT world, though may not need to have dual sim card, would like to have a partitioned Smartphone where the business content is clearly separated and manageable from personal content like photos, videos, etc. And that is exactly what VMWare promises to offer using this solution. Like Desktop virtualization, one can virtualize and install two different operating systems in the same device.
Users who would like to switch between business and personal profiles can simply do so, as easy as tapping an icon for opening an application. This is certainly innovative and just the beginning of untapping the potential of smart phones.
As mentioned in the article, one of the interesting challenge that still remains to be solved is to virtualize the telephony in addition to the OS/content. For example, putting an official/personal call on hold while the other sim is currently being active!.
Friday, December 10, 2010
Cloud Computing 2.0
Interesting things happening at SalesForce.com. I believe the recent events at SalesForce.com could influence the progress of Cloud Computing industry in a big way.
1. Database.com
Its a Cloud database offering from SFDC. Using this DB, developers can write applications in any language of their choice, host it on the platform of their choice and connect to this cloud DB, as if they are connecting to on-premise database. There are news that some of the vendors are even developing database drivers (like JDBC) for database.com, so that development community can connect to the Cloud DB with ease. In fact, if those drivers become available, it will require very few changes for legacy apps to be able to talk to Cloud DB.
2. SalesForce.com acquire Heroku.com
Heroku.com is a Rails Cloud Provider. Anyone can write a Rails application and host it on Heroku cloud. With this acquisition, SFDC would have the capability to support Rails PaaS in addition to Java like Force.com platform. This would increase the choice of platforms available to end users for developing custom applications.
3. Cloud 2 Vision
In the DreamForce conference, SFDC CEO has unveiled its next version of Cloud Computing Strategy. And He goes on to say that SFDC architecture has been reworked to support mobile, cloud and social capablities. And now Enterprise business applications can acquire the capabilities of cloud/mobile and social, all three in one offering by partnering with SFDC. Sounds promising?. Its interesting to note that newly launched Database.com comes with native support for modeling social applications (such as integrating with profiles/connections) and connecting to mobile based applications. In a way, SFDC strategy is already demonstrated in databse.com offering.
It is good to see lots of traction on Cloud Computing and increased number of options becoming available to Cloud Development Community. With the rate of progression, I hope to see developers would using most of their standards languages and tool sets to work with Cloud with minimal or no changes to their existing skill sets. This will accelerate the adoption of cloud in the development community and subsequently the same community will influence the adoption within their respective organizations as well.
But, What bothers me is that - SFDC primarily is a business service provider to line of business users. But do you see the change in their course, now morphing themselves to become a platform vendor. And that transformation will only appeal to Enterprise IT and not the line of business users. No doubt, platforms are required to give rise to creation of new applications. But, I would personally like to see lots of innovative business applications served on SaaS from SFDC and others competing vendors and not just the infrastructure.
Another disturbing phenomenon is the disintegration of various layers in Cloud Computing. Now, if someone wants to develop a vanilla enterprise application from scratch, he/she can assemble various layers of the application from various clouds - application layer, database layer, [Am not sure someone provides UI layer/presentation frameworks alone on Cloud]. Now, just imagine, running a single transaction that spans across multiple networks, multiple data centers in different geographies. Am sure that would increase complexity of Enterprise Apps to multifold. And We would need a new set of tools to manage the complexity. I wouldn't be surprised if someone provides those tools also on the cloud..:-)
1. Database.com
Its a Cloud database offering from SFDC. Using this DB, developers can write applications in any language of their choice, host it on the platform of their choice and connect to this cloud DB, as if they are connecting to on-premise database. There are news that some of the vendors are even developing database drivers (like JDBC) for database.com, so that development community can connect to the Cloud DB with ease. In fact, if those drivers become available, it will require very few changes for legacy apps to be able to talk to Cloud DB.
2. SalesForce.com acquire Heroku.com
Heroku.com is a Rails Cloud Provider. Anyone can write a Rails application and host it on Heroku cloud. With this acquisition, SFDC would have the capability to support Rails PaaS in addition to Java like Force.com platform. This would increase the choice of platforms available to end users for developing custom applications.
3. Cloud 2 Vision
In the DreamForce conference, SFDC CEO has unveiled its next version of Cloud Computing Strategy. And He goes on to say that SFDC architecture has been reworked to support mobile, cloud and social capablities. And now Enterprise business applications can acquire the capabilities of cloud/mobile and social, all three in one offering by partnering with SFDC. Sounds promising?. Its interesting to note that newly launched Database.com comes with native support for modeling social applications (such as integrating with profiles/connections) and connecting to mobile based applications. In a way, SFDC strategy is already demonstrated in databse.com offering.
It is good to see lots of traction on Cloud Computing and increased number of options becoming available to Cloud Development Community. With the rate of progression, I hope to see developers would using most of their standards languages and tool sets to work with Cloud with minimal or no changes to their existing skill sets. This will accelerate the adoption of cloud in the development community and subsequently the same community will influence the adoption within their respective organizations as well.
But, What bothers me is that - SFDC primarily is a business service provider to line of business users. But do you see the change in their course, now morphing themselves to become a platform vendor. And that transformation will only appeal to Enterprise IT and not the line of business users. No doubt, platforms are required to give rise to creation of new applications. But, I would personally like to see lots of innovative business applications served on SaaS from SFDC and others competing vendors and not just the infrastructure.
Another disturbing phenomenon is the disintegration of various layers in Cloud Computing. Now, if someone wants to develop a vanilla enterprise application from scratch, he/she can assemble various layers of the application from various clouds - application layer, database layer, [Am not sure someone provides UI layer/presentation frameworks alone on Cloud]. Now, just imagine, running a single transaction that spans across multiple networks, multiple data centers in different geographies. Am sure that would increase complexity of Enterprise Apps to multifold. And We would need a new set of tools to manage the complexity. I wouldn't be surprised if someone provides those tools also on the cloud..:-)
Wednesday, December 08, 2010
HCL CEO Vineet Nayar does a Larry Ellison on Cloud Computing!
Few weeks ago, I had raised a concern that many of the Indian IT services CxOs dont talk about Technology and merely interested in topline/bottom line issues. And few weeks later, I had also highlighted the Technology leadership displayed by Steve Jobs in Apple's earnings call.
And this week, Here is Vineet Nayar talking about Cloud in HCL Analyst conference. Its heartening to see an Indian IT services CEO talking about technology. And not only for this instance, Vineet has been articulate and attracting media attention for quite sometime now, due to HCL's tremendous growth in recent years, renewed marketing and Vineet himself talking about company's strategy convincingly.
Now coming to the main issue of 'What' exactly Vineet talked about Cloud. And that where it gets interesting. In the interview, Vineet explains why he is not so excited about cloud. And He states the fact that there is no disruptive technology behind cloud and its just a business model that is packed in a new format. [Oracle CEO Larry Ellison ranted on Cloud few years ago on similar grounds]
Very True!. In fact, I had mentioned this very same issue in 2008 stating that Cloud is indeed a rocket science and there is no magic pill that would enable someone to become a cloud provider from day one. Pls note, anyone can become a cloud consumer instantly. But becoming a Cloud provider is not so easy!. And there are genuine technical challenges in being a authentic cloud provider.
The industry is still in early stages in discussing/debating and defining what an 'authentic' cloud means in 'technical' terms.
Leaving the semantic definitions behind, Cloud indeed brings visible economic benefits to Enterprise IT. And if Vineet, as a CEO of an IT services company, is concerned about his customers (most of them being Enterprise IT), why don't his company take the leadership and pass on the cloud benefits to them?. If Cloud is an opportunity to create a new value for Customers, why dont we adopt it? Why should he wait for a disruptive technology to arrive to create a new value?.
Vineet disputes the value proposition of Cloud, because it fundamentally conflicts with his traditional business model. And the traditional IT services business model is threatened. Period.
In his new book, Vineet reveals HCL's new strategy - Employees First. Isn't it obvious?. In a people-intensive business model, your employees have to be first!. But, then, there are umpteen number of challenges in sustaining this strategy such as Growing wages and increased attrition,etc.
Time has come to revist the linear, people-intensive IT services business model to a non-linear, technology-intensive business model. Only then, IT services can reduce the cost of existing services and introduce new value added new services. And that exactly What Cloud offers!. It provides a non-linear business services platform for end customers with no or less strings attached.
I strongly believe that Indian IT services firms can come up with service innovation backed by Technology. For example, some of the IT service companies are providing platform based BPO services or few of the companies provide business products.
Am glad that Vineet talks about 'Employee First'. But, it would be much more meaningful if Technology also takes a slot in the Strategy.
And this week, Here is Vineet Nayar talking about Cloud in HCL Analyst conference. Its heartening to see an Indian IT services CEO talking about technology. And not only for this instance, Vineet has been articulate and attracting media attention for quite sometime now, due to HCL's tremendous growth in recent years, renewed marketing and Vineet himself talking about company's strategy convincingly.
Now coming to the main issue of 'What' exactly Vineet talked about Cloud. And that where it gets interesting. In the interview, Vineet explains why he is not so excited about cloud. And He states the fact that there is no disruptive technology behind cloud and its just a business model that is packed in a new format. [Oracle CEO Larry Ellison ranted on Cloud few years ago on similar grounds]
Very True!. In fact, I had mentioned this very same issue in 2008 stating that Cloud is indeed a rocket science and there is no magic pill that would enable someone to become a cloud provider from day one. Pls note, anyone can become a cloud consumer instantly. But becoming a Cloud provider is not so easy!. And there are genuine technical challenges in being a authentic cloud provider.
The industry is still in early stages in discussing/debating and defining what an 'authentic' cloud means in 'technical' terms.
Leaving the semantic definitions behind, Cloud indeed brings visible economic benefits to Enterprise IT. And if Vineet, as a CEO of an IT services company, is concerned about his customers (most of them being Enterprise IT), why don't his company take the leadership and pass on the cloud benefits to them?. If Cloud is an opportunity to create a new value for Customers, why dont we adopt it? Why should he wait for a disruptive technology to arrive to create a new value?.
Vineet disputes the value proposition of Cloud, because it fundamentally conflicts with his traditional business model. And the traditional IT services business model is threatened. Period.
In his new book, Vineet reveals HCL's new strategy - Employees First. Isn't it obvious?. In a people-intensive business model, your employees have to be first!. But, then, there are umpteen number of challenges in sustaining this strategy such as Growing wages and increased attrition,etc.
Time has come to revist the linear, people-intensive IT services business model to a non-linear, technology-intensive business model. Only then, IT services can reduce the cost of existing services and introduce new value added new services. And that exactly What Cloud offers!. It provides a non-linear business services platform for end customers with no or less strings attached.
I strongly believe that Indian IT services firms can come up with service innovation backed by Technology. For example, some of the IT service companies are providing platform based BPO services or few of the companies provide business products.
Am glad that Vineet talks about 'Employee First'. But, it would be much more meaningful if Technology also takes a slot in the Strategy.
Google Chrome Web Store
Today Google has opened Google Chrome Web Store - a marketplace for installable web apps. Web Applications that are installable?. Sounds confusing?. Yes, it is. But, its interesting!.
These applications are native extensions of Chrome browser and installable as shortcuts (like you store URLs as Favorites in your browser). These applications also have the advantage of using Chrome's underlying presentation/JavaScript technologies to render a rich user experience, which otherwise wouldn't be available for traditional web applications in other browsers. And some of these web applications have the capability to work in offline mode as well (when there is no internet connectivity available). Remember, Google Chrome has built-in support for Google Gears.
Like Apple Appstore, Web apps are available for free and for a fee. You can find applications categorized in several segments, so that users can discover, install and use the applications seamlessly.
Not long ago, Google's CEO complained that Apple is not an Open System, stating that one needs to have Apple's own set of tools/standards to develop applications for iPhone ecosystem. And Here he comes in Chrome Webstore replicating exactly what Apple does!.
In the Internet world, everyone wants to be an advocate of 'Free' market where every other product/solution should follow open standards or given away for free. But, the challenge is 'Free' market doen't lead to a sustainable business model. And that's where everything starts breaking and companies start to differentiate themselves to make some money. This phenomenon applies to open source software as well. Few years ago, It was all rage and Enterprise IT departments were all geared up to use open sorce software in every possible opportunity. Now, the scenario has changed. Today, bitten by support issues/lack of rich management tools, Enterprise IT shops are wary of adopting free/open source software within their companies and prefer commercial support model/licenses. And I don't see an issue in being a so called closed business model, as long as it provides value for the money that is spent.
Ok, coming back to web app store, I was interested in finding whether Google docs is part of the app store. But, I couldn't find it. If I could, I thought I would start using it to see if could replace MS-Office Desktop experience.
It would also be interesting to see how Microsoft IE or Adobe AIR would respond to this idea from Google. With the ability to leverage local resources in the context of browser, I definitely hope to see some interesting killer apps to arrive in coming months leveraging this idea.
These applications are native extensions of Chrome browser and installable as shortcuts (like you store URLs as Favorites in your browser). These applications also have the advantage of using Chrome's underlying presentation/JavaScript technologies to render a rich user experience, which otherwise wouldn't be available for traditional web applications in other browsers. And some of these web applications have the capability to work in offline mode as well (when there is no internet connectivity available). Remember, Google Chrome has built-in support for Google Gears.
Like Apple Appstore, Web apps are available for free and for a fee. You can find applications categorized in several segments, so that users can discover, install and use the applications seamlessly.
Not long ago, Google's CEO complained that Apple is not an Open System, stating that one needs to have Apple's own set of tools/standards to develop applications for iPhone ecosystem. And Here he comes in Chrome Webstore replicating exactly what Apple does!.
In the Internet world, everyone wants to be an advocate of 'Free' market where every other product/solution should follow open standards or given away for free. But, the challenge is 'Free' market doen't lead to a sustainable business model. And that's where everything starts breaking and companies start to differentiate themselves to make some money. This phenomenon applies to open source software as well. Few years ago, It was all rage and Enterprise IT departments were all geared up to use open sorce software in every possible opportunity. Now, the scenario has changed. Today, bitten by support issues/lack of rich management tools, Enterprise IT shops are wary of adopting free/open source software within their companies and prefer commercial support model/licenses. And I don't see an issue in being a so called closed business model, as long as it provides value for the money that is spent.
Ok, coming back to web app store, I was interested in finding whether Google docs is part of the app store. But, I couldn't find it. If I could, I thought I would start using it to see if could replace MS-Office Desktop experience.
It would also be interesting to see how Microsoft IE or Adobe AIR would respond to this idea from Google. With the ability to leverage local resources in the context of browser, I definitely hope to see some interesting killer apps to arrive in coming months leveraging this idea.
Friday, December 03, 2010
Wikileaks & Web 2.0 Complexity
News Media on the Net has been quite active for the past few weeks especially with Wikileaks globally and Tape leak Controversy in India.
The evolving events in Web 2.0 world shows just how unprepared we are in dealing with new issues or taking advantage of emerging opportunities.
For example, Here is a UK retailer who has started a company called InternetEyes. The company provides a service to small business owners where the CCTV security streames can be watched in real-time and the business owners can be alerted for suspicious activities for a monthly fee. The interesting fact is that the company provides this service by Crowdsourcing. Yes, the people on Internet can signup to watch the CCTV stream during their free time and alert the business owners on suspicious events. Now, this sounds like a cool idea, isn't it?. But,there are several quesions that remain to be answered - Is this legal to outsource the legal enforcement activity itself to common citizens?. Does it breach the privacy of people who visit the store?. Is it ethical or do we need to inform those visitors?
Second, Whatever Wikileaks has been doing, Is it legal? just because it is someone that uploads the leaked documents and Wikileaks do not hold any responsibility. Or whatever gets reported out of Wikileaks, is it true and authentic?. Whatz the guarantee that those uploads are not edited? Very recently, Amazon has opted to drop the Wikileaks service fearing legal issues.
And Third, the Tape controversy in India. The news broke out only in Internet and the traditional print/TV media chose to remain silent on the issue for varous reasons. Hence, large number of people remained unaware of the issue and its consequences. This proves that in a country like India, Internet as a Media, is still a minority compared to its population and the reach of traditional print/TV media. How do we distill the multitude of opinions pouring from various avenues claiming who is right and who is wrong?. How do we know the right source of truth?. How do we cut the noise and synthesize the substance?
I see these phenonmenon as evolution of Web 2.0. As the phenomenon grows and people start to contribute in unconventional/unusual ways, it starts to generate new insights, leads to new possiblities and of course, new challenges and new threats in social/legal avenues.
And that's going to be quite a lot of work for netizens. As an Individual, it is going to be expensive for someone to distill and make sense out of proliferation of information and associated opinions on various events. In user-generated content world, given the fact that published content itself could have undergone intentional, biased manipulation, the problem only could get worse. I believe we are going thru the times of information authoring and discovery and we are in need of new tools and technologies that can help us to filter/synthesize / assit in navigating the amazon of information and make suitable choices. It will all the more good, if those tools are highly personalized and understand individual needs better. "Googling" for information is just not enough..Its just the beginning and we have to find ways to move beyond Google.
In this aspect, I would like to quote 'LG App Advisor' application in the newly launched LG Android Phone - LG Optimus One. I do have a HTC Android phone and I love it. And I have downloaded quite a bit of android applications from the market place and wish to 'fish' some more suitable apps that aligns to my interests. Now, if I go to the android marketplace and do a search, I get plenty of results and that is frustrating to me to filter and shortlist the best apps that are interesting to me. Now, LG App Advisor is one that claims to assist in this area. This app can help in suggesting suitable apps accoring to our interests, mediating between us and the android marketplace. The idea is interesting and it is definitely useful. Am yet to see this app advisor demo on Youtube and the feedback. But, this is the kind of example I was talking about - There would be new breed of mediator tools/technologies/apps we will see in near future to navigate the Internet better.
The evolving events in Web 2.0 world shows just how unprepared we are in dealing with new issues or taking advantage of emerging opportunities.
For example, Here is a UK retailer who has started a company called InternetEyes. The company provides a service to small business owners where the CCTV security streames can be watched in real-time and the business owners can be alerted for suspicious activities for a monthly fee. The interesting fact is that the company provides this service by Crowdsourcing. Yes, the people on Internet can signup to watch the CCTV stream during their free time and alert the business owners on suspicious events. Now, this sounds like a cool idea, isn't it?. But,there are several quesions that remain to be answered - Is this legal to outsource the legal enforcement activity itself to common citizens?. Does it breach the privacy of people who visit the store?. Is it ethical or do we need to inform those visitors?
Second, Whatever Wikileaks has been doing, Is it legal? just because it is someone that uploads the leaked documents and Wikileaks do not hold any responsibility. Or whatever gets reported out of Wikileaks, is it true and authentic?. Whatz the guarantee that those uploads are not edited? Very recently, Amazon has opted to drop the Wikileaks service fearing legal issues.
And Third, the Tape controversy in India. The news broke out only in Internet and the traditional print/TV media chose to remain silent on the issue for varous reasons. Hence, large number of people remained unaware of the issue and its consequences. This proves that in a country like India, Internet as a Media, is still a minority compared to its population and the reach of traditional print/TV media. How do we distill the multitude of opinions pouring from various avenues claiming who is right and who is wrong?. How do we know the right source of truth?. How do we cut the noise and synthesize the substance?
I see these phenonmenon as evolution of Web 2.0. As the phenomenon grows and people start to contribute in unconventional/unusual ways, it starts to generate new insights, leads to new possiblities and of course, new challenges and new threats in social/legal avenues.
And that's going to be quite a lot of work for netizens. As an Individual, it is going to be expensive for someone to distill and make sense out of proliferation of information and associated opinions on various events. In user-generated content world, given the fact that published content itself could have undergone intentional, biased manipulation, the problem only could get worse. I believe we are going thru the times of information authoring and discovery and we are in need of new tools and technologies that can help us to filter/synthesize / assit in navigating the amazon of information and make suitable choices. It will all the more good, if those tools are highly personalized and understand individual needs better. "Googling" for information is just not enough..Its just the beginning and we have to find ways to move beyond Google.
In this aspect, I would like to quote 'LG App Advisor' application in the newly launched LG Android Phone - LG Optimus One. I do have a HTC Android phone and I love it. And I have downloaded quite a bit of android applications from the market place and wish to 'fish' some more suitable apps that aligns to my interests. Now, if I go to the android marketplace and do a search, I get plenty of results and that is frustrating to me to filter and shortlist the best apps that are interesting to me. Now, LG App Advisor is one that claims to assist in this area. This app can help in suggesting suitable apps accoring to our interests, mediating between us and the android marketplace. The idea is interesting and it is definitely useful. Am yet to see this app advisor demo on Youtube and the feedback. But, this is the kind of example I was talking about - There would be new breed of mediator tools/technologies/apps we will see in near future to navigate the Internet better.
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