Next Generation Outsourcing

Few years before, I had read Cognizant CEO sharing his thought process on how would the next generation of outsourcing look like?. His vision was to move from labor-arbitrage to intellectural-arbitrage combined with global sourcing. Ok, that sounds like obvious?. Let me get into details...The service value chain can become atomically global. Each step of the process can be decontructed to set of activities to find out the most appropriate location which is best suited to perform that specific activity at a given point of time.

And yesterday, when I read a IT magazine, I found a company which has just ventured to realize the very same idea what Cognizant CEO talked about. The company name is called 'Anantara Solutions'. The company defines itself as a SGO / Second Generation Outsourcing company. It acts as a master system integrated and works with an ecosystem of partners who build and deliver solutions in specific technology areas. But, Anantara owns the final responsibility of delivering the business solution to the client, combined with its own business consulting skills. Sounds intesting!. The company has only 40 people and already works with an ecosystem of 25 companies that are spread across various geographies. Sounds definitely innovative..and interesting.
Now, I would be interested to know further...
1. The SGO can be more valuable compared to FGO (First Generation Outsourcing :-). But Would it be cost-effective as well on an on-going basis?
2. The SGO certainly creates an edge for the solution provider. It creates a unique value to the provider. But, it requires a lot of intellectual property to sustain it on a longer term. Will it be sustainable?
3. As Cognizant CEO has talked about being an enabler of next generation outsourcing, What would be Company like Anantara's business model, if other big players venture into this model?
4. Some of the analysts being skeptical about a smaller player's success in this market.
All these questions will be answered while we wait and watch Anantara growing...